Privacy Policy

Online Privacy and Publication Statement

The GENERATION website is managed and maintained by the National Galleries of Scotland.

The National Galleries of Scotland respects and safeguards your privacy. We are committed to upholding your privacy as a valued customer, member or user of this website. The personal data we collect, process or use is treated securely and in accordance with the National Galleries of Scotland's privacy policy, described below. Whenever you give us personal data, you are consenting to its collection and use in accordance with this policy.

What personal data do we collect? 
We collect aggregate information site-wide, including anonymous site statistics. We also log domain names and/or Internet Protocol (IP) addresses. You will be asked for personal data such as your name, address and e-mail address when you join as an eBulletin member or make an enquiry.

E-mail communications 
We use 're-direct' tracking and also invisible gif images in order to monitor general interactions such as 'click-throughs' and message open rates for our eBulletin.

How do we use your personal data? 
Where appropriate, we use your personal data:

  • to provide goods and services to you or your organisation;
  • to tailor your web experience; for basic profiling purposes; 
  • to let you know about other goods and services in which you may be interested
  • to inform you about changes and improvements to this website.

If you register to receive our eBulletin you will receive e-mail communications alerting you to news and offers. We do not send such messages without permission. You have the option not to receive these.

Transfer of data 
By the nature of the Internet, the personal data you supply through this website may be sent electronically to servers anywhere in the world. It may be used, stored and processed anywhere in the world, including countries outside the European Economic Area. Bear in mind that many countries outside the EEA do not adequately protect your rights as a data subject.

To whom might we disclose your personal data? 
Your personal data might be passed to a third party if they need it in order to fulfil your order(s) for our goods and services, or to execute the communications we send to you. These offsite assistants and fulfilment houses will be required by us to make no further use of such information, nor disclose it to others. Except as set out above, we shall not disclose your personal information unless obliged to, or allowed to do so by law, or where we need to in order to run our business (e.g. where other people process data for us). In such circumstances, we ask those people to give us confidentiality or non-disclosure undertakings.

Feedback and Comments
Feedback and comments provided by visitors for publishing to or other sites administered by National Galleries of Scotland (e.g. weblogs, image and/or video sharing websites, etc.) will be checked by National Galleries of Scotland moderators.  Such feedback and comments may be published in full, or in edited form. 

While it is not our intention to limit the sender's freedom of expression, comments which are likely to cause significant offence to other users may either be published to the website in an edited form, or excluded from publication altogether. 

Comments published to and other National Galleries of Scotland administered sites do not necessarily reflect the attitudes of the National Galleries of Scotland, whether the comments are published in edited or unedited form.

We reserve the right to reuse comments in relation to National Galleries of Scotland activities. Comments will not be passed on by National Galleries of Scotland to third parties for any other use.

This site contains links to other websites. We are not responsible for the privacy practices of these and you should read their own privacy policies. The policy described here applies only to personal data collected by the National Galleries of Scotland.

While no data transmission over the Internet can be guaranteed to be secure, we will endeavour to protect the security of your personal data as fully as is possible within the constraints of the current technology.

Direct marketing 
You may at any time request us to stop using your personal data for online direct marketing purposes. To do so, contact or call +44 (0)131 624 6283.

Inaccuracies and corrections 
We endeavour to keep your personal data accurate and up to date. If you become aware of errors or inaccuracies, please email

Changes to this statement 
The National Galleries of Scoltand's privacy statement may change at any time, so you may wish to check this document each time you visit our website.